VPRs? The Video News Release or Video Press Release as it is also known has phenomenal growth potential within the discipline of Video Marketing. As a business’ online presence evolves from being much more of just a “shop front” into an actual broadcast environment a VPR is a fantastic way of communicating important information to journalists, investors and key stakeholders.

The traditional written press release has been distributed to newswires as a staple way of delivering information for decades but the Video Press Release is changing the way that information can be delivered. Expanding the traditional press release to embrace video has many positive aspects for catering for a much more media savvy generation. An interesting story can be kept running longer by engaging with “community websites” which are often monitored and commented on by many journalists and feature writers.

We believe that the VPR will not replace the traditional written press release but in fact compliment it and offer another way to deliver a much more media rich experience. A VPR can be hosted or posted to numerous delivery mechanisms including the newswires, your own VPR section of your website and social media video sites.

The way that information is exchanged is constantly evolving and you need to be able to allow the exchange of this information within the online experience. We have many solutions as to how you can deliver these videos and can create a network of Video Press Releases that take advantage of the social media revolution.

VPRs – The Press Release is evolving and we have the ability to allow you to introduce this successfully within your communication mix.