Why Digital Signage?

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Welcome to our Signage Solutions HUB where we can offer you services that can embrace the power of dynamic digital signage for your business.

The digital world has introduced new ways in which information can be designed and delivered to a global audience utilizing video and dynamic messaging. The use of digital signage as a marketing, communication and sales tool has often come with a perceived high associated capital expenditure but as the technology has become more affordable the ability to unleash the power of the flatscreen has become much more achievable. Today we live in an “always on” world where its becoming more and more difficult for information and content to be seen through the visual noise of everyday life. We believe that the use of dynamic digital signage in both passive and interactive formats doesn’t just add to this noise but it raises itself above traditional signage solutions.

Why you might ask? Screens have always been associated with television which in turn plays an important role in the social structure of our lives. The human brain is drawn both consciously and subconsciously to the moving colours and images of screen content like a moth to a flickering light looking to be informed or entertained and this is where we feel dynamic content can create both active and passive information transfer to the viewer.

The World of Digital Signage is evolving – be part of this amazing journey.

Digital Signage solutions work around three key concepts – Point of Wait, Point of Transit and Point of Sale environments. Messaging and content can be developed to fit within these different environments and work within the theoretical time a viewer may have there. Someone at a Point of Wait screen, a reception area maybe, is inevitably going to have more potential eye time than someone within a Point of Transit environment which could be an airport moving walkway. We understand the principles of these concepts and strive to create scenarios that will best represent them.

Varying types of business verticals have the ability to adopt digital signage into their communication strategy to effectively enhance a viewers experience. Hotels and holiday complexes can add targeted information to screens that might include restaurant availability, localised trip information and promotional beverage deals. Corporate Communication and HR departments within large businesses can run dynamic screen networks that inform employees in a passive manner about relevant work and personnel information. Retail parks and shopping malls can add targeted screen content for shop special events, infotainment including weather and traffic and even tailored video content about promotions happening on that day.

Sports Stadia, school and university campuses, museums and historical buildings, exhibition venues, transport hubs, experiential events, the list can go on and on but they all have the ability to effectively introduce amazing digital signage solutions, with the help of The Digital Producers.

TDP are design technologists at heart but also a full service agency that can create end to end digital signage solutions for any vertical. We can help you decide on the right technical infrastructure to deploy, create all the content you would need and manage the solution to run a successful innovative network.

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